The presence of artificial intelligence throughout multiple industries has continued to grow in the last few years and has quickly become more accessible businesses both large and small.
Some industries have been early adopters of machine learning, data collection, and artificial intelligence, utilizing the growing technology to increase efficiency, quality, and customer satisfaction.
Shipping companies, for example, have long been utilizing mobile tracking technology in their fleet management, and are now shifting to more advanced technologies to handle the vast quantities of data that they collect from their trucks.
Becoming an early adopter of AI-infused technology and methodology can keep your business at the cutting edge of engagement, efficiency, and quality, regardless of your industry. As the technology has grown, it has found applications throughout finance, marketing, and even education. With the growing necessity of e-commerce and digital marketing, staying up to date with AI advancements is important now more than ever.
E-Commerce
E-commerce is one industry where artificial intelligence has consistently been adopted early and often. Any company, retail or otherwise, that does business on an e-commerce platform has several technological advancements at their disposal, for everything from customer service to marketing to shipping and delivery.
By ensuring that your e-commerce platform is compatible with voice assistants that help consumers build shopping lists, receive reminders for restocking your items, you can make yourself not only a household name but an easily accessible resource.
Utilizing advanced customer service technology is another way to fulfill increasingly demanding customer expectations, while still making customers feel valued.
Chatbots are a relatively new avenue of customer engagement that utilize increasingly advanced interactive programs to provide 24/7 customer service, with escalation to in-person representatives only for more complex cases.
In some cases, these bots can even complete a sale entirely within the chat. This not only increases customer satisfaction but focuses the time CSRs spend on one-on-one customer interactions, optimizing efficiency, and workflow. Marketing is another aspect of business that benefits highly from the implementation of artificial intelligence.
Marketing
Marketing has a long-standing relationship with technology, especially where machine learning and artificial intelligence are concerned, and the impact is being felt in everything from user experience to email marketing, ad placement, and campaign management.
Machine learning uses advanced algorithms to extrapolate and analyze information from a large amount of data, and now artificial intelligence is being used to process that information to build stronger brand loyalty, target new demographics, and develop a stronger online presence. As AI continues to grow, the increased integration of technology into daily life through virtual assistants is creating new challenges for marketing professionals.
From Alexa to Siri, the use of voice assistants has made products accessible to users without having to even pick up their phones, but the technology that drives that accessibility is changing how SEO is used in marketing campaigns and content overall.
As the algorithms used for voice recognition have become more advanced, they are now considering intention when filtering and presenting search results, meaning that content must be more conversational, with the intent of the user behind it, and the keywords considered carefully.
By intentionally tailoring your content and keywords you are not only creating more informational and engaging content for your current and future consumers, but you will show up in more searches, for the right demographics.
Finance
Finance is a high-stakes sector that is applying artificial intelligence to make decision making and safety more predictable at all levels. It can be used to detect fraud and to learn quickly what new scams and fraudulent claims look like.
Outside of consumer services, it is used to strengthen risk management and assessment for investors and create more efficient workflows. Its uses have also expanded to stock market predictions and investment recommendations.
Stock market trading and investing are a necessary concern for many companies and can improve your business’s financial positioning. AI can use historical data to predict the rise and fall of markets, as well as provide stock-specific recommendations and overall investment management services.
By employing AI in trading practices, it can make your financial future more predictable, with less number crunching, and more data-driven decision making.
Education
Whether being utilized in teacher support, tutoring, or actively engaging students, it is undeniable that artificial intelligence is already making its impact on the education landscape.
Automating repetitive tasks such as grading multiple-choice or fill-in-the-blank test questions, helps to reduce a portion of the extreme workload that teachers endure throughout the school year, making them more available to their students.
Individualized learning is also seeing great advancements, as schools can employ more programs that respond to the way that a child learns best, and tailor its teaching and tutoring methods to the individual student.
As education looks to the future, computer-aided instruction systems are being developed, in addition to intelligent programs that can grade complete essays.
While these efforts are often focused on school-based learning, these new methodologies are also extremely useful for businesses that conduct regular training seminars and training programs for their employees. By utilizing AI in training and education, you can support the professional development of employees, build confidence in job tasks, and ensure the smooth functioning of your business.
Broad Applications
Artificial intelligence is growing, and its applications have reached across industries. From education to marketing, to SaaS marketplaces, AI is impacting how consumers interact with and find products. It is also influencing how financial decisions are made, and even how we learn.
Incorporating artificial intelligence into your business not only makes you more accessible but can help you work with the constantly developing algorithms to engage with your clients and employees in an advanced, data-driven way.
With this type of interconnected, integrated technology, becoming an early adopter of AI can help you stay abreast of market changes and anticipate upcoming challenges and trends.
