Tag: social media

Working from home has never been easier especially with constant social media and so many distractions hovering around. It can be a real...

If you’re a business owner, the chances are very slim that your commercial operations have come through the Covid-19 pandemic unscathed. Some studies show that as many as 62% of the small business community have seen their revenues decrease during Covid-19, while many others have been forced to close. To respond to these business development and see your operations thrive, you’re going to need to be agile and implement some changes to your business processes to stay afloat. Marketing is one area where you can take back control, so use these five marketing steps to help stay ahead of the competition.  1. Calm Your Customers  Without your customers, you don’t have a business. With such unprecedented economic and social uncertainty, you need to soothe their fears and assure them that you can still offer them a community business model as usual. There are several ways you can implement this into your business marketing strategy. Regular email updates, along with social media posting and notifications to customer accounts can all help get the right message across. Customers are understandably harboring real fears for their health and livelihoods, and showing them that your business is aware of their concerns can help build up brand trust. Employ a calm and level tone in your marketing material to convey a message of positive inappropriate language, and always remind them of your contact details if they have any inquiries of their own. 

Online reputation is crucial for business owners. Some individuals might not care about what others think about them, but it doesn't apply...

Affiliate marketing can be a very powerful way to market your product or service in this age of social media.

The idea of setting aside LinkedIn as a tool for job-seeking while considering to ramp up the social media strategy is still...

There are several studies out there that show how social media has helped small businesses to flourish in recent times. Apart from being able...

Let’s face it: 2020 is proving to be more challenging than expected. However, change is always difficult, especially when it is sparked...

Content and social media are a match made in heaven. Platforms like Facebook, Instagram, Twitter, and even LinkedIn are specifically designed to...

Promoting your website is something that should always be on the back of your mind. Why? Although business may be booming at...

Every small business is different and should be looked at individually to ascertain its needs and how to make it grow. However, there are...