Tag: marketing

When it comes to marketing, few innovations have disrupted the industry like AI. Since it was first theorized, Artificial Intelligence has evolved...

Many marketing experts talk about eCommerce conversion rates. According to them, if you can improve your eCommerce conversion rates, the better. 

Today’s market is highly saturated and competitive. No matter how great your business’s offerings are, they’re not enough to get you to...

Digital marketing is growing at a brisk pace. It is quite interesting to find out that, as in how the business that's...

TikTok is one of the best apps that have risen in the market, and it came into existence in 2018. TikTok is...

Whether you're planning your business' sales strategy for the first time or re-developing it as your business grows and expands, making sure...

Social media is woven into the fabric of business  When it comes to business in the modern era you...

With more than 1 billion active users, it has become important for businesses to diversify their marketing strategy using Instagram as their...

Are you wondering about how to increase organic traffic to your business? Then it would accommodate if you apprehended that generating organic...

If you’re a business owner, the chances are very slim that your commercial operations have come through the Covid-19 pandemic unscathed. Some studies show that as many as 62% of the small business community have seen their revenues decrease during Covid-19, while many others have been forced to close. To respond to these business development and see your operations thrive, you’re going to need to be agile and implement some changes to your business processes to stay afloat. Marketing is one area where you can take back control, so use these five marketing steps to help stay ahead of the competition.  1. Calm Your Customers  Without your customers, you don’t have a business. With such unprecedented economic and social uncertainty, you need to soothe their fears and assure them that you can still offer them a community business model as usual. There are several ways you can implement this into your business marketing strategy. Regular email updates, along with social media posting and notifications to customer accounts can all help get the right message across. Customers are understandably harboring real fears for their health and livelihoods, and showing them that your business is aware of their concerns can help build up brand trust. Employ a calm and level tone in your marketing material to convey a message of positive inappropriate language, and always remind them of your contact details if they have any inquiries of their own.