Starting a new traditional or home-based business can be tough, especially with such a competitive market that we’re in at the moment.
However, even if you’ve got the idea down and you’re busy building on your dreams, you still have one important task.
Coming up with your business name.
The name should be catchy and attractive. It is something that requires a lot of thought. Unfortunately, most business owners don’t have much time for that.
That’s why today we’ve come up with the best tips on how to choose your new business name.
What to keep in mind for your new business name
There are a few important factors you should have front and center in your mind when you’re coming up with your business name.
First, you should use a word or phrase that is quite memorable and therefore hard to forget.
However, you’ll also want to present the excellence and professionalism of your products or services.
Oftentimes, you can accomplish this with a popular or witty catchphrase. In this, you shouldn’t worry or limit yourself too much, as it is an important part of brainstorming that your mind be allowed to roam freely.
It is particularly important that your potential customers see your business name and have it stuck in their minds a week or month down the road.
It is better if this word or catchphrase is clever or witty in some form.
When you are brainstorming, try different versions of the same name to see if you can come up with a good form.
What you need to create your business name
When you come up with your name, you need to make sure it fits with your business model.
For example, if your business is involved in selling wedding dresses, you’ll need a business name that reflects that.
You’ll need something that is related to happiness, weddings, or fashion in general.
Basically, you’ll want a word or phrase that directly connects to your business but still has a clever or witty side.
Beyond that, you’ll also have some other worries. One in particular is whether your domain name is even available.
For example, if your business name is Brides In White, you’ll need to make sure www.bridesinwhite.com is available.
If now, you’ll have to decide if you can purchase that domain or try to come up with a different business name. An alternative is to use a domain name that is different from your business name.
There are many successful business with all three versions, so the possibility is there.
The best business name
It is important that you keep a close eye on what your business is and what you want from it. When you come up with your business name, try to find inspiration in as many places as possible: your clients, your work, your home, and many others.
With that, you’ll have yourself a wonderful, witty, clever and memorable business name in no time.
