When you’re starting out with a small business, you may be intimidated by all the challenges waiting for you along the way. Growing a small business is far from easy but it’s not impossible or unreachable. The truth is, with the right kind of a plan and a properly designed strategy, you can start making positive changes and improving your business today.
Marketing is extremely important and you need to ensure you’ve got it covered. If you’re not sure which marketing strategies you should use, and how, don’t worry. We’ve got you covered with the list of 5 marketing strategies you should definitely start using in order to grow your small business.
Take a look at what we’ve got for you.
Presence on Social Media
Did you know that as of 2017, 81% of the United States population had a social networking profile? And that there are more than 2 billion social network users worldwide?
Your small business needs to be present on all the major social media, working on gathering an audience and expanding its reach.
Social media allows you to:
- advertise your business
- share daily news about your latest offers
- interact with your customers on a more personal level
- track metrics and data on user engagement
Make sure to set up a profile as soon as possible, and start working on getting those followers. Once you reach a certain number of people, you can get creative and build your brand the way you want it using social media.
Starting a Blog
Blogging has been around for a while now, and it’s proven to be one of the best marketing strategies you can use. When it comes to blogging, it’s all about offering valuable information on trending topics and evoking interest in potential customers.
So, if you want to get into the whole content marketing idea seriously, you need to start blogging and building a reputation of a trustworthy source of information.
Your blog posts need to be:
- original
- unique
- highly informative
- up to date
- SEO friendly
- worth your audience’s time
Using blogging, you can go to great lengths and ensure more and more people hear about your business every day.
Making Videos
While some people may enjoy reading your blog, others may prefer watching amusing or useful videos that you make. You can set up a YouTube account or publish videos on your blog or Instagram profile.
So, what kind of videos can you make to ensure traffic and engagement?
Anything that will evoke interest with your audience:
- tutorials
- how-to videos
- unwrapping/unboxing videos
- funny videos of your team members
- vlogs
- live Instagram videos
- IGTV
Make sure to specify the target audience before you start making videos. Once you define who your customers are, you’ll what to do to keep them entertained.
Email marketing
The number of active email accounts is expected to soon hit 5.6 billion! The audience is enormous and it’s your job to reach out to them. Emails are great for creating firm bonds with your customers and inviting them to perform certain actions.
You can use email marketing to:
- invite people to visit your website
- inform them about a sale
- offer them something special
- ask them to check out the latest additions to your business
Emails are perfect for showing your customers you care about them and drive traffic to your website, social media accounts or blog.
Influencer Marketing
Yes, we know your business is small and you think it’s a long shot to have an influencer collaborate with you. However, we’re not talking Ariana Grande type of influencer.
We’re thinking small, and so should you. Find someone from your niche who is active on social media and has made a brand out of himself.
For example, if you’re selling photography equipment, you could find a photographer from your city with the most followers on Instagram. If you offer him free equipment he’s most likely to agree to promote your business on his social media.
It’s a win-win situation and you can’t go wrong with it.
Final Thoughts
So, there you have it: 5 marketing strategies which are bound to help you grow your small business and keep improving it every day. When it comes to choosing which one to use, there’s no dilemma. You should use all of them.
Take your shot on different platforms and make sure you diversify. Keep track of which strategy is working best for you and invest more energy into improving others.
