People usually think that a resume is just the start step that leads to an interview call but forming a perfect Digital marketing resume that requires in-depth information and research. What most people fail to see is that it’s so much more. If you desire to be a digital marketer, your employer would need to see how you market yourself and how you’ll promote their business.
Being a fresher, it becomes overwhelming to draft the perfect resume, and understandably so. But, don’t worry; we will tell you just how to proceed and create a resume that helps you stand out from the crowd.
How to draft a digital marketing resume.
- Pick the right layout.
Usually, freshers’ digital marketing resume requires details, from your objective and work experience to your skills and qualifications.
If you are a fresher with no experience, you should seek a simple and more infographic resume, which concentrates on your education and skills, given the lack of work experience. It is most helpful to keep it confined to a single page and make it brief and concise.
If you have experience, then surely concentrate on highlighting that in your resume before other things. Also, now that we have a fair idea about what section goes where, let’s look at the same content.
2. Header
Remember that a hiring manager receives a good number of resumes every day, so you have to make sure that your header is engaging enough to have their attention.
The header will possess your name and the profession you identify with. Analyze and experiment with the title. To provide you with an idea, doesn’t “Adword & HubSpot certified digital marketing expert” sound more appealing than the usual “Digital Marketing specialist”? Digital marketing resume for freshers.
Also, in case you don’t have to add the Contact info section in your resume, you’ll have to incorporate that information below your title. Make sure you add a phone number, email ID, address, and links to your professional profiles, for instance, LinkedIn profile or portfolio website).
3. Compelling objective
This is the next section that comes right after the header. This summary will tell them about your career objectives and why you should be hired for the part. Everyone already knows that you’re “ready to work hard” and need “professional and personal growth,” so try and avoid these monotonous lines.
You should be honest about what you’re looking for in the company you desire to work with and what makes you the right fit for the job. Keep in mind that this is the best place for you to express yourself as a professional. Feel free to apply adjectives and stats to attach weight to whatever you’re mentioning. For instance, a good objective should be like this.
I am an experienced marketing expert with many years of experience, all set to develop SEO, email marketing trends, and content development strategies for small to medium-sized E-commerce organizations.
I’ve had a successful history of producing organic growth up to Y% through link-building plans and social media promotions.
4. Educational background
Depending on the rest of the sections you’re planning on including, you can mention this section briefly or elaborate on it. But, to be more precise, you don’t need to go too much into details about your educational qualification if you have more to say via your Work Experience and Projects undertaken sections.
If you don’t own work experience, make it a point to state your certifications and courses that might help you get the job. Even though not needed, it’s always good to have an online marketing course on your belt to make you look like a promising applicant.
5. Skills and achievements
This is the most critical section for a fresher, given the lack of work experience. You should incorporate all your skills and show people why you’d be the right fit for the job role.
Some skills that go well for online marketing are:
- Paid ads
- SEO
- Social media
- Communication (written and spoken)
- Mobile marketing
- Strategic planning
- Writing
- Design
- HTML/CSS/JS
- Google analytics
- Facebook ads
- Google ads
- LinkedIn ads
- Email marketing tools
- Photoshop
- Zapier
- Google Tag Manager
Specify the skills best suited for your job profile- top 5 or top 10, depending on how lengthy you want this section to be. You could also utilize a star system or bars to showcase your proficiency in a specific skill.
6. Experience
Now when it comes to work experience, there is a particular format for it. It would help if you went this way:
- Job role/Profile
- Name of the Company
- Duration of the job & Location
- Key Responsibilities and highlights
As simple as it seems, it seeks to highlight the work you did for the company and how it helped them. A direct work experience is again a dull concept, so you’ll get an edge by mentioning your achievements in the form of your results. This can leave a huge impact on recruiters and improve your chances of landing the job to a great extent.
Conclusion
Drafting the best digital marketing resume can be difficult, but now you have the marketing resume tips at your fingertips, you have to simplify the task. Concentrating on the right sections can convince recruiters that you’ve got what it takes—and get more interviews as a result. The most excellent way to make your resume stand out is by mentioning concrete achievements from past jobs and marketing projects you’ve worked on.
