When a company pours tons of resources into research and developing a new product, the goal is to have a successful launch and hope the product is a wild success. And while much of the resources will be dedicated to the product itself, and for good reason, the product label shouldn’t be overlooked. Product labels play a very important role in marketing and it’s wise that businesses recognize this fact and ensure they are following the best techniques and practices. Here’s a look at some of the reasons product labels are so important.
Product Labels Help to Increase Brand Recognition and Visibility
By choosing consistent products labels, meaning a specific design, color, font and so forth, you will be working to increase brand recognition and visibility. Consumers will get to know what your labels look like and will seek out your products. This can be especially helpful if you have a lot of competition within a particular product category. Brand labeling can quickly grab the attention of shoppers, helping you to get the upper hand.
Product Labels Allow You to Clearly List Ingredients
Many consumers take the extra time to pick up a product in the store, flip it over and read about the product ingredients. This information can impact their purchase decision, so you want to be as clear as possible. Listing every ingredient will be important for those with dietary concerns, health issues and dietary restrictions. They want to be sure the product they are purchasing is safe and right for them.
Product Labels Allow for Inventory Coding
Also contained on the product label is most likely UPC or some other code used for inventory purposes. While this has no use for the customer, for the retailer and manufacturer, this is incredibly important to include. Special printers are used for this type of coding. You can find out more at the following link: https://www.diagraph.com/.
Product Labels Allow You to List Contents
If your item contains multiple pieces in it, the label acts as the perfect place to list all the contents. For example, maybe it is an electronic item, and you are including batteries or a charger in the box. This is the kind of information consumers need to know about.
Product Labels Are Where Warnings and Instructions Should Go
While not as glamorous and as exciting as marketing, product labeling also provides a place for product instructions and warnings, both of which are extremely important. Product warnings, in particular, should be clear and easily found, usually on the front of the label. By being upfront with the customers, it will help to create a sense of trust. This is even more important if the product warning has to do with a side effect.
So, while the label on a product may not strike you as a high priority, in reality, it plays a huge role in the marketing of that item. It gives companies a way to convey important information to consumers, which can positively impact their purchase decisions.
