Being a freelance photographer is a fantastic job, not just for the passion involved, but also for the amount of growth that it promises.
However, when you are just starting as a freelance photographer, it can be difficult to get new customers and really start on your new career.
That’s why today we’ll look at the best ways to get new customers for your freelance photography career.
Go to as many events as you can—and bring your camera
A fantastic way to get new clients is to do what you’re probably already doing.
Go to local events and take pictures.
The actual event doesn’t really matter. The only thing that matters is that there will be people there, and even better that it is casual or fun.
You will have the opportunity to meet people, take pictures and get their contacts to provide them with copies of the pictures. If they love what they see, they’ll either use your services or refer you to others.
Do free portfolio work
It is very important as a new freelance photographer to build up your portfolio. It is logical—before someone will agree to take you as their photographer, they want to see similar work you’ve done. If you have no past work, you probably won’t get the work.
One way to remedy that is to offer free photographs that you’ll be able to use in your portfolio. You can offer this for free or at a greatly reduced price on your social media. Even better, if your portfolio clients love your work, you’ll get actual clients or great referrals.
Write guest posts
It is very important to build up your reputation online, especially in the new digital market. You can do this on your own blog, but it will be difficult to build up your audience. You can, however, take advantage of others’ audiences by submitting a quality guest post about what you are knowledgeable and passionate about.
Doing this will let you get exposed to the site’s hundreds or thousands of readers, some of who may become your new clients.
Create a fantastic website
A photographer in the 21st century needs to be quite adept at the digital world. In order to get the best clients, you need to be prepared to show off your best work.
However, you can’t just put a website together sloppily. It needs to be beautiful and reflective of your own aesthetics. It should also be easy to navigate, with a simple layout and a sole focus on your fantastic photos.
Hang your work in local businesses
One other thing you can do is to go around to your local businesses and ask if they would be willing to hang up your work in their offices.
This can be from your portfolio or you can do free work for the office. That will allow them to hang up the photos proudly. Not only should you allow them to hang your work, you should also make sure to frame it nicely.
That way, their customers will see your work every day, which could lead to lots of clients.
With these tips, you’ll be sure to increase your customers as a new freelance photographer.
