Your social media strategy is one of the most important parts of your marketing strategy. Of course, at the top of the list are the usual Facebook or LinkedIn and Twitter.
However, there’s one that marketers often miss: Pinterest. Although most small business owners consider it a good place for food, fashion and crafts, it’s actually a goldmine for all topics.
Pinterest has the highest engagement of all social networks and the users are actively seeking content (blog posts, recipes, ideas, products).
That’s why you should start developing your Pinterest strategy, beginning today. To help you out, we’ve got some great tips on how you can help your small business succeed on the popular platform.
Focus on your blog content
Pinterest has its place for products. However, the most appealing for the average Pinterest user would be the content from your blog.
One important thing to remember is that you’ll have to make visuals specifically for Pinterest. The platform doesn’t like horizontal images. Instead, your image should be about 750px by 1000px, at least. And, this goes without saying, if you don’t have images for your posts, you shouldn’t be on Pinterest at all.
It’s an exclusively visual platform.
Sell, sell, sell
Just because your blog should be your main focus on Pinterest, it doesn’t mean that you shouldn’t also focus on selling your products. In fact, your blogs should probably try to incorporate your products from time-to-time, and you should be promoting those blog posts especially.
Be sure to include good descriptions with your products pins, as that is how people will find what they are looking for.
Pinterest also makes it easy for people to find products, as it automatically designates pins with a dollar sign ($) as a product. It even places the price right on top of the image and will be added to the Pinterest gift section for greater reach.
Make group boards with your customers
One of the unique features of Pinterest is the idea of boards. Boards are the place where you save all your pins that you like, and if you go to your profile page, you’ll see all your boards.
Boards are usually curated only by the board creator. However, there’s also an option for the creator of the board to open it up to others. That way, you can create a gigantic group board with others to include more great products and ideas that you may have never thought of.
For businesses, this is a great opportunity to work together with your customers (or potential customers) and connect and engage with them. Of course, the board should be open to all products in your niche. As the board grows, your own products (which you’ve also pinned there) will reach more and more people.
One important thing about Pinterest
While by now you’re aware that Pinterest is not a social channel, you still shouldn’t be posting your own content only.
That will not get you many followers. A good number to have is 50-50. Just half of the content you pin should be your own, at maximum. Better would be 30-70. The more you pin others, the more others will pin you.
These tips are by no means exhaustive, but they are great ways for you to get a grip on the increasingly popular platform. Once you’ve got these Pinterest tips down, you’ll be a master in no time and your traffic and revenue will increase accordingly.
